Assessing sales contest effectiveness: the role of salesperson and sales district characteristics

Author:

Gopalakrishna Srinath,Garrett Jason,Mantrala Murali K.,Sridhar Shrihari

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference19 articles.

1. Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37(2), 122–147.

2. Chen, H., Ham, S. H., & Lim, N. (2011). Designing multiperson tournaments with asymmetric contestants: an experimental study. Management Science, 57(5), 864–883.

3. Dodge, R. H. (1973). Field sales management: text and cases (pp. 284–289). Dallas: Business Publications, Inc.

4. Duncan, C. S., Khattak, A. J., & Council, F. M. (2000). Applying the ordered probit model to injury severity in truck-passenger car rear-end collisions (pp. 65–71). Washington DC: Transportation Research Record, Paper No. 98–1237, TRB National Research Council.

5. Fu, Q., & Jones, E. (2005). How quota setting policy influences salesperson risk behavior and effort level: sandbagging effect. Proceedings of the National Conference in Sales Management.

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