Structural models of complementary choices-Reference-Cited by-同舟云学术

Structural models of complementary choices

Published:2014-07-01 Issue:3 Volume:25 Page:245-256
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Berry Steve,Khwaja Ahmed,Kumar Vineet,Musalem Andres,Wilbur Kenneth C.,Allenby Greg,Anand Bharat,Chintagunta Pradeep,Hanemann W. Michael,Jeziorski Przemek,Mele Angelo

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-014-9309-y.pdf

Reference64 articles.

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2. Anand, B. N., & Khanna, T. (2000). Do firms learn to create value? The case of alliances. Strategic Management Journal, 21(3), 295–315.

3. Anand, B. N., & Shachar, R. (2011). Advertising, the matchmaker. The RAND Journal of Economics, 42(2), 205–245.

4. Armstrong, M. (2013). A more general theory of commodity bundling. Journal of Economic Theory, 148(2).

5. Athey, Susan, Scott Stern (1998), An empirical framework for testing theories about complementarity in organizational design. Mimeo

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