Brand loyalty evolution and the impact of category characteristics

Author:

Casteran Gauthier,Chrysochou Polymeros,Meyer-Waarden Lars

Funder

Danish Council for Strategic Research

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference42 articles.

1. Ailawadi, K. L., Pauwels, K., & Steenkamp, J.-B. E. (2008). Private-label use and store loyalty. Journal of Marketing, 72(6), 19–30.

2. Batra, R., & Sinha, I. (2000). Consumer-level factors moderating the success of private label brands. Journal of Retailing, 76(2), 175–191.

3. Bawa, K., Landwehr, J. T., & Krishna, A. (1989). Consumer response to retailers' marketing environments: An analysis of coffee purchase data. Journal of Retailing, 65(4), 471–495.

4. Chen, F. (2008). NBDDirichlet - NBD-Dirichlet model of consumer buying behavior for marketing research. R package version 1 ed.

5. Chernev, A. (2003). When more is less and less is more: The role of ideal point availability and assortment in consumer choice. Journal of Consumer Research, 30(2), 170–183.

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