Incentivizing advertiser networks to submit multiple bids-Reference-Cited by-同舟云学术

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Incentivizing advertiser networks to submit multiple bids

Published:2015-09-23 Issue:4 Volume:45 Page:1031-1052
ISSN:0020-7276
Container-title:International Journal of Game Theory
language:en
Short-container-title:Int J Game Theory

Author:

Hummel Patrick,McAfee R. Preston,Vassilvitskii Sergei

Publisher

Springer Science and Business Media LLC

Subject

Statistics, Probability and Uncertainty,Economics and Econometrics,Social Sciences (miscellaneous),Mathematics (miscellaneous),Statistics and Probability

Link

http://link.springer.com/content/pdf/10.1007/s00182-015-0501-y.pdf

Reference19 articles.

1. Angel S, Walfish M (2013) Verifiable auctions for online ad exchanges. In: Proceedings of the ACM Special Interest Group Data Communication Conference (SIGCOMM), pp 195-206

2. Balsiero SR, Besbes O, Weintraub GY (2015) Repeated auctions with budgets in ad exchanges: approximations and design. Manage Sci 61(4):864–884

3. Balsiero SR, Candogan O (2015) Optimal contracts for intermediaries in online advertising. Duke University, Durham

4. Balsiero SR, Feldman J, Mirrokni V, Muthukrishnan S (2014) Yield optimization of display advertising with ad exchange. Manage Sci 86(12):2886–2907

5. Cavallo R, McAfee RP, Vassilvitskii S (2015) Display advertising auctions with arbitrage. ACM Trans Econ Comput 3(3):1–23, Article No. 15

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