A methodology based on Deep Learning for advert value calculation in CPM, CPC and CPA networks

Author:

Miralles-Pechuán LuisORCID,Rosso Dafne,Jiménez Fernando,García Jose M.

Publisher

Springer Science and Business Media LLC

Subject

Geometry and Topology,Theoretical Computer Science,Software

Reference91 articles.

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3. Balakrishnan S, Chopra S, Melamed ID (2010) The business next door: Click-through rate modeling for local search. Machine Learning in Online Advertising p 14

4. Bauman K, Kornetova A, Topinsky V, Leshiner D (2010) Ctr prediction based on click statistic. In: Workshop: machine learning in online advertising, Citeseer, pp 8–13

5. Bax E, Kuratti A, Mcafee P, Romero J (2012) Comparing predicted prices in auctions for online advertising. Int J Ind Organ 30(1):80–88

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