Advertising Strategies in a Differential Game with Negative Competitor’s Interference
Author:
Publisher
Springer Science and Business Media LLC
Subject
Applied Mathematics,Management Science and Operations Research,Control and Optimization
Link
http://link.springer.com/content/pdf/10.1007/s10957-008-9454-7.pdf
Reference9 articles.
1. Jørgensen, S., Zaccour, G.: Differential Games in Marketing. Kluwer Academic, Boston (2004)
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3. Feichtinger, G., Hartl, R.F., Sethi, S.P.: Dynamic optimal control models in advertising: recent developments. Manag. Sci. 40, 195–226 (1994)
4. Erickson, G.M.: Dynamic Models of Advertising Competition. Kluwer Academic, Boston (2003)
5. Nair, A., Narasimhan, R.: Dynamics of competing with quality and advertising based goodwill. Eur. J. Oper. Res. 175, 462–474 (2006)
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