Dynamic Pricing and Advertising Decisions to Mitigate the Negative Spillover Effect of a Product Recall
Author:
Funder
Natural Sciences and Engineering Research Council of Canada
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s13235-024-00591-6.pdf
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5. Cellini R, Lambertini L (2003) Advertising in a differential oligopoly game. J Optim Theory Appl 116:61–81
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