Furthering the integration of marketing and logistics through customer service in the channel

Author:

Rinehart Lloyd M.,Bixby Cooper M.,Wagenheim George D.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference39 articles.

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2. Anderson, Paul, and Terry Chambers. 1985. “A Reward/Measurement Model of Organizational Buying Behavior.”Journal of Marketing 49 (Spring): 7–23.

3. Bartels, Robert. 1983. “Is Marketing Defaulting Its Responsibilities?”Journal of Marketing 47 (Fall): 32–35.

4. Bowersox, Donald, David Closs and Omar Keith Helferich. 1986.Logistical Management. New York: Macmillan Publishing Co.

5. —. 1987. “Logistics Organization.” Atlanta: The Council of Logistics Management.

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