The effects of appeals, anonymity, and feedback on mail survey response patterns from salespeople
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02729815.pdf
Reference18 articles.
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3. Childers, T.L., W.M. Pride and O.C. Ferrell 1980. “A Reassessment of the Effects of Appeals on Response to Mail Surveys”.Journal of Marketing Research 17 (August): 365–370.
4. DeSarbo, W.S. and D.K. Hildebrand 1980. “A Marketer’s Guide to Log-Linear Models for Qualitative Data Analysis”,Journal of Marketing 44 (Summer): 40–51.
5. Green, P.E., F.J. Camone, and D.P. Wachspress 1977. “On the Analysis of Qualitative Data in Marketing Research”.Journal of Marketing Research 14 (February): 52–59.
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