On the Analysis of Qualitative Data in Marketing Research-Reference-Cited by-同舟云学术

On the Analysis of Qualitative Data in Marketing Research

Published:1977-02 Issue:1 Volume:14 Page:52-59
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Green Paul E.¹,Carmone Frank J.²,Wachspress David P.³

Affiliation:

1. Wharton School, University of Pennsylvania

2. Drexel Univeristy

3. Marketing Supervisor in the research section of the marketing department of the AT&T Company.

Abstract

Logit and log-linear models are new techniques for analyzing categorical data. Each of these models is described and applied to a problem involving consumer adoption of a new telecommunications service. The models provide probability-of-adoption predictions that can be used to select favorable market areas for promoting the service.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377701400106

Reference13 articles.

1. Full Contingency Tables, Logits, and Split Contingency Tables

Cited by 44 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The history of academic research in marketing and its implications for the future;Spanish Journal of Marketing - ESIC;2020-02-10

2. A Marketing Game: A Model for Social Media Mining and Manipulation;Lecture Notes in Networks and Systems;2019-02-02

3. Statistics in Marketing;Encyclopedia of Statistical Sciences;2010-11-15

4. The Elderly and the Extended Household in Portugal: An Age-Period-Cohort Analysis;Population Research and Policy Review;2008-06-26

5. Marketing, Statistics in;Encyclopedia of Statistical Sciences;2006-08-15