Author:
Harvey Michael G.,Barry Thomas E.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference19 articles.
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4. Barban, A. M. and Grunbaum, W. F. “A Factor Analytic Study of Negro and White Responses to Advertising Stimuli”, Journal of Applied Psychology (1965).
5. Barry, Thomas E. and Harvey, Michael G., “Marketing to Heterogeneous Black Consumers”, California Management Review, Vol. 17, No. 2 (Winter, 1974), pp. 50–57.
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