Marketing to Heterogeneous Black Consumers
Author:
Publisher
SAGE Publications
Subject
Strategy and Management
Link
http://journals.sagepub.com/doi/pdf/10.2307/41164560
Reference12 articles.
1. Engel James F., Kollat David T., Blackwell Roger D., Consumer Behavior (New York: Holt, Rinehart and Winston, Inc., 1968), pp. 613–29.
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