Integrating tourist market segmentation, targeting, and positioning using association rules
Author:
Funder
Kyonggi University Research Grant
Publisher
Springer Science and Business Media LLC
Subject
Social Sciences (miscellaneous),General Computer Science
Link
http://link.springer.com/content/pdf/10.1007/s40558-015-0029-9.pdf
Reference58 articles.
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4. Baloglu S, Weaver P, McCleary KW (1998) Overlapping product-benefit segments in the lodging industry: a canonical correlation approach. Int J Contemp Hosp Manag 10(4):159–166
5. Bowen JT (1998) Market segmentation in hospitality research: no longer a sequential process. Int J Contemp Hosp Manag 10(7):289–296
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