Direct-to-Consumer Television Advertising: Time to Turn Off the Tube?

Author:

Ross Joseph S.,Kravitz Richard L.

Publisher

Springer Science and Business Media LLC

Subject

Internal Medicine

Reference10 articles.

1. U.S. Food and Drug Administration. Guidance for Industry: Consumer-Directed Broadcast Advertisements. Accessed March 5, 2013. Available at: http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM070065.pdf

2. Bulik BS. Ad Spending: 15 Years of DTC, an Ad Age Insights White Paper. Accessed March 5, 2013. Available at: http://www.adage.com/images/bin/pdf/WPpharmmarketing_revise.pdf

3. Holmer AF. Direct-to-consumer advertising–strengthening our health care system. N Engl J Med. 2002;346(7):526–8.

4. Wolfe SM. Direct-to-consumer advertising–education or emotion promotion? N Engl J Med. 2002;346(7):524–6.

5. Kravitz RL, Bell RA. Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward. Clin Pharmacol Ther. 2007;82(4):360–2.

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