The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications-Reference-Cited by-同舟云学术

The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications

Published:2015-06-19 Issue:1 Volume:15 Page:
ISSN:1472-6963
Container-title:BMC Health Services Research
language:en
Short-container-title:BMC Health Serv Res

Author:

Mackey Tim K.,Cuomo Raphael E.,Liang Bryan A.

Publisher

Springer Science and Business Media LLC

Subject

Health Policy

Link

http://link.springer.com/article/10.1186/s12913-015-0885-1/fulltext.html

Reference39 articles.

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3. Gagnon M-A, Lexchin J. The cost of pushing pills: a New estimate of pharmaceutical promotion expenditures in the United States. PLoS Med. 2008;5, e1.

4. Health at a Glance 2011: OECD Indicators [ http://www.oecd.org/els/health-systems/49105858.pdf ]

5. Prescription Drug Trends [ https://kaiserfamilyfoundation.files.wordpress.com/2013/01/3057-08.pdf ]

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