Identifying Critical Success Factors for Adopting CRM in Small: A Framework for Small and Medium Enterprises

Author:

Garcia I.,Pacheco C.,Martinez A.

Publisher

Springer Berlin Heidelberg

Reference77 articles.

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4. Alonso-Mendo, F., Fitzgerald, G.: A multidimensional framework for SME e-business progression. Journal of Enterprise Information Management 18(6), 678–696 (2005)

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