The Concept of Flow in Online Consumer Behavior

Author:

Esteban-Millat Irene,Martínez-López Francisco J.,Luna David,Rodríguez-Ardura Inma

Publisher

Springer Berlin Heidelberg

Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. 메타버스 기반 브랜드 가상 공간 내 플로우가 만족과 가상 및 실제 패션 제품 구매의도에 미치는 영향;Journal of the Korean Society of Clothing and Textiles;2023-10-31

2. The Effects of Product Type, Product Involvement and Technology Fluidity on Flow and Newsfeed Advertising;Journal of Broadcasting & Electronic Media;2023-09-19

3. Gap Between Mobile and Online Advergames;Research Anthology on Game Design, Development, Usage, and Social Impact;2022-10-07

4. From virtual reality to augmented reality: A neuromarketing perspective;Frontiers in Psychology;2022-09-09

5. Sport consumer flow and shopping well-being in online shopping;International Journal of Sports Marketing and Sponsorship;2020-12-23

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