Using Google Analytics to Evaluate the Usability of E-Commerce Sites-Reference-Cited by-同舟云学术

Using Google Analytics to Evaluate the Usability of E-Commerce Sites

Published:2009 Issue: Volume: Page:697-706
ISSN:0302-9743
Container-title:Human Centered Design
language:
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Author:

Hasan Layla,Morris Anne,Probets Steve

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-02806-9_81

Reference18 articles.

1. Najjar, L.: Designing E-commerce User Interfaces. In: Proctor, R.W., Vu, K.-P.L. (eds.) Handbook of Human Factors in Web Design, pp. 514–527. Lawrence Erlbaum, Mahwah (2005)

2. Nielsen, J., Norman, D.: Web-Site Usability: Usability on The Web Isn’t A Luxury. Information Week, http://www.informationweek.com/773/web.htm

3. Nielsen, J.: Usability 101: Introduction to Usability. Useit.com, http://www.useit.com/alertbox/20030825.html

4. Tilson, R., Dong, J., Martin, S., Kieke, E.: Factors and Principles Affecting the Usability of Four E-commerce Sites. In: 4th Conference on Human Factors and the Web (CHFW), AT&TLabs, USA (1998)

5. Chen, S.Y., Macredie, R.D.: An Assessment of Usability of Electronic Shopping: a Heuristic Evaluation. J. International Journal of Information Management 25, 516–532 (2005)

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