Application to Real Cases-Reference-Cited by-同舟云学术

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Application to Real Cases

Published:2013 Issue: Volume: Page:89-112
ISSN:
Container-title:Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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Author:

Vecchiato Giovanni,Cherubino Patrizia,Trettel Arianna,Babiloni Fabio

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-38064-8_9

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy;Italian Journal of Marketing;2023-12-22

2. Eye Tracking and Head Movement-Orientation Solution Design To Perceive People's Mind While Seeing COVID-19 Advertisements;2021 4th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI);2021-12-16

3. Investigating the Relationship between Mindful Parenting and Children's Executive Functions: The Mediating Role of Brain Waves;Quarterly Journal of Child Mental Health;2021-12-01

4. Paint it green: A neuroscientific approach to hotel sustainability and ecological tourism;Environment, Development and Sustainability;2021-03-08

5. Neuromarketing Tools in Studies on Models of Social Issue Advertising Impact on Recipients;Problems, Methods and Tools in Experimental and Behavioral Economics;2018

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