Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy

Author:

Caratù MyriamORCID,Cherubino Patrizia,Menicocci Stefano,Martinez-Levy Ana C.

Funder

Sapienza Università di Roma

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Reference127 articles.

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3. Alsharif, A. H., Salleh, N. Z. M., & Baharun, R. (2021b). The neural correlates of emotion in decision-making. International Journal of Academic Research in Business and Social Sciences, 11(7), 64–77.

4. Belch, G. E., Belch, M. A., Guolla, M. A., Webb-Hughes, A. M., & Skolnick, H. (2004). Advertising and promotion: An integrated marketing communications perspective (Vol. 6). McGraw-Hill/Irwin.

5. Benway, J. P., & Lane, D. M. (1998). Banner blindness: Web searchers often Miss 'Obvious' Links" (PDF). Internet Technical Group, Rice University. Retrieved July 15, 2016.

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