Interactive Virtual Reality Shopping and the Impact in Luxury Brands

Author:

Altarteer Samar,Charissis Vassilis,Harrison David,Chan Warren

Publisher

Springer Berlin Heidelberg

Reference19 articles.

1. Algharabat, R., Dennis, C.: 3D Product Authenticity Model for Online Retail: An Invariance Analysis. Journal of Customer Behaviour 9(2), 97–155 (2010)

2. Bain and Company (2012). Online Retail Sales Growth, by Country and by Category, Front Of Store, (December 27, 2011), http://frontofstore.org/2011/12/27/online-retail-sales-growth-by-country-and-by-category/

3. Marketer, E.: Retail E-Commerce Resumes Double-Digit Growth (April 1, 2010), www.emarketer.com/Article.aspx?R=1007605

4. Fiore, A.M., Jihyun, K., Hyun-Hwa, L.: Effect of Image Interactivity Technology on Consumer responses toward the online retailer. Journal of Interactive Marketing 19(3), 38–53 (2005a)

5. Fiore, A.M., Jin, H.-J., Kim, J.: For Fun and Profit: Hedonic Value from Image Interactivity and responses toward an online store. Psychology & Marketing, zurseasons (2005b)

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