1. About us. (2002). My Virtual Model™ Web site. Retrieved October 24, 2002, from http://www.myvirtualmodel.com/pages/en/history.html?vm_type=generic
2. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value;Babin;Journal of Consumer Research,1994
3. On the Evaluation of Structural Equation Models;Bagozzi;Journal of the Academy of Marketing Science,1988
4. Consumer Attitude Towards Multi-Channel Retailers’ Web Sites: The Role of Involvement, Brand Attitude, Internet Knowledge and Visit Duration;Balabanis;Journal of Business Strategies,2001
5. Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes;Batra;Marketing Letters,1991