Market Approach to Social Ads: The MyLikes Example and Related Problems
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Publisher
Springer Berlin Heidelberg
Link
http://link.springer.com/content/pdf/10.1007/978-3-642-45030-3_1
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3. Even-Dar, E., Mirrokni, V., Muthukrishnan, S., Mansour, Y., Nadav, U.: Bid optimization for broad match ad auctions. In: WWW, pp. 231–240 (2009)
4. Feldman, J., Muthukrishnan, S.: Algorithmic methods for sponsored search advertising. In: Performance Modeling and Engineering, pp. 91–124 (2008)
5. Lecture Notes in Computer Science;A. Ghosh,2009
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