Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies

Author:

Mager John,Helgeson James G.

Publisher

Springer Science and Business Media LLC

Subject

Developmental and Educational Psychology,Social Psychology,Gender Studies

Reference62 articles.

1. Adbusters (2001). Manufacturing desire. http://adbusters.org/ .

2. Baudrillard, J. (1990). The transparency of evil: Essays on extreme phenomenon. New York: Verso.

3. Belkaoui, A., & Belkaoui, J. M. (1976). A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972. Journal of Marketing Research, 13, 168–172.

4. Belknap, P., & Leonard, W. M., II. (1991). A conceptual replication and extension of Erving Goffman’s study of gender advertisements. Sex Roles, 25, 103–118.

5. Berger, J. (1972). Ways of seeing. London: British Broadcasting Corporation and Hammondsport, U.K.: Penguin.

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