Endogeneity and marketing strategy research: an overview-Reference-Cited by-同舟云学术

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Endogeneity and marketing strategy research: an overview

Published:2019-02-23 Issue:3 Volume:47 Page:479-498
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Rutz Oliver J.,Watson George F.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11747-019-00630-4/fulltext.html

Reference94 articles.

1. Abhishek, V., Hosanagar, K., & Fader, P. S. (2015). Aggregation bias in sponsored search data: the curse and the cure. Marketing Science, 34(1), 59–77.

2. Ailawadi, K. L., Pauwels, K., & Steenkamp, J.-B. E. M. (2008). Private-label use and store loyalty. Journal of Marketing, 72(6), 19–30.

3. Anderson, E. T., & Simester, D. I. (2004). Long-run effects of promotion depth on new versus established customers: three field studies. Marketing Science, 23(1), 4–20.

4. Andrews, R. L., & Ebbes, P. (2014). Properties of instrumental variables estimation in logit-based demand models: finite sample results. Journal of Modelling in Management, 9(3), 261–289.

5. Andrews, R. L., Ainslie, A., & Currim, I. S. (2002). An empirical comparison of logit choice models with discrete vs. continuous representations of heterogeneity. Journal of Marketing Research, 39(4), 479–487.

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