A tribute to forty years of top-level marketing research
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11747-011-0294-x.pdf
Reference30 articles.
1. Achrol, R. S., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0255-4 .
2. Allenby, G. M. (2012). Modeling marketplace behavior. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0280-3 .
3. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
4. Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0278-x .
5. Bearden, W. O., & Haws, K. L. (2012). How low spending control harms consumers. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0282-1 .
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