Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference97 articles.
1. Akbar, M. M., & Wymer, W. (2016). Refining the conceptualization of brand authenticity. Journal of Brand Management, 24(1), 14–32.
2. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411–454.
3. Algo, S. B., & Haidt, J. (2009). Witnessing excellence in action: The ‘other-praising’ emotions of elevation, gratitude, and admiration. Journal of Positive Psychology, 4(2), 105–127.
4. Arnould, E. J., & Price, L. L. (2000). Authenticating acts and authoritative performances: Questing for self and community. In S. Ratneshwar, D. G. Mick, & C. Huffman (Eds.), The why of consumption: Contemporary perspectives on consumer motives, goals and desires (pp. 140–163). London and New York: Routledge Press.
5. Barnham, C. (2009) Essence: the structure and dynamics of the brand. International Journal of Market Research, 51(5), 1–14.
Cited by
77 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献