Customer reactions to downsizing: when and how is satisfaction affected?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11747-014-0400-y.pdf
Reference109 articles.
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3. Anderson, E. W. (1994). Cross-category variation in customer satisfaction and retention. Marketing Letters, 5, 19–30.
4. Anderson, E. W. (1996). Customer satisfaction and price tolerance. Marketing Letters, 7, 265–274.
5. Anderson, E. W., & Mansi, S. A. (2009). Does customer satisfaction matter to investors? Findings from the bond market. Journal of Marketing Research, 46, 703–714.
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