Author:
Homburg Christian,Müller Michael,Klarmann Martin
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference99 articles.
1. Anderson, E., & Onyemah, V. (2006). How right should the customer be? Harvard Business Review, 84(7/8), 59–67.
2. Andrews, J. C., & Shimp, T. A. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology & Marketing, 7(3), 195–214.
3. Bagozzi, R. P., & Baumgartner, H. (1994). The evaluation of structural equation models and hypotheses testing. In R. P. Bagozzi (Ed.), Principles of marketing research (pp. 386–422). Cambridge: Blackwell.
4. Beatty, S. E., Mayer, M., Coleman, J. E., Reynolds, K. E., & Lee, J. (1996). Customer-sales associate retail relationships. Journal of Retailing, 72(3), 223–247.
5. Bejou, D., Wray, B., & Ingram, T. N. (1996). Determinants of relationship quality: an artificial neural network analysis. Journal of Business Research, 36(2), 137–143.
Cited by
182 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献