Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent

Author:

Brasel S. Adam,Gips James

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference55 articles.

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4. Berman, S. J., Battino, B., Shipnuck, L., & Neus, A. (2009). The end of advertising as we know it. In D. Gerbarg (Ed.), Television goes digital. New York: Springer Science + Business Media.

5. Brasel, S. A., & Gips, J. (2008). Points of view: where do we look when we watch tv? Perception, 37(12), 1890–1894.

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