What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
Author:
Funder
Onderzoeksraad, KU Leuven
AiMark
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-023-00946-2.pdf
Reference41 articles.
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3. Ailawadi, K. L., Zhang, J., Krishna, A., & Kruger, M. W. (2010). When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes. Journal of Marketing Research, 47(4), 577–593.
4. Ataman, M. B., van Heerde, H. J., & Mela, C. F. (2010). The long-term effect of marketing strategy on brand sales. Journal of Marketing Research, 47(5), 866–882.
5. Avery, J., Steenburgh, T. J., Deighton, J., & Caravella, M. (2012). Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time. Journal of Marketing, 76(3), 96–111.
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3. Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers;Journal of the Academy of Marketing Science;2023-06-28
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