“Greening” the marketing mix: do firms do it and does it pay off?-Reference-Cited by-同舟云学术

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“Greening” the marketing mix: do firms do it and does it pay off?

Published:2012-10-12 Issue:2 Volume:41 Page:151-170
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Leonidou Constantinos N.,Katsikeas Constantine S.,Morgan Neil A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11747-012-0317-2.pdf

Reference101 articles.

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2. Audia, P. G., Locke, E. A., & Smith, K. G. (2000). The paradox of success: an archival and a laboratory study of strategic persistence following radical environmental change. The Academy of Management Journal, 43, 837–853.

3. Auh, S., & Menguc, B. (2005). Balancing exploration and exploitation: the moderating role of competitive intensity. Journal of Business Research, 58, 1652–1661.

4. Bahadir, S. C., Bharadwaj, S. G., & Srivastava, R. K. (2008). Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder? Journal of Marketing, 72, 49–64

5. Baker, W. E., & Sinkula, J. M. (2005). Environmental marketing strategy and firm performance: effects on new product performance and market share. Journal of the Academy of Marketing Science, 33, 461–475.

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