Exciting red and competent blue: the importance of color in marketing-Reference-Cited by-同舟云学术

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Exciting red and competent blue: the importance of color in marketing

Published:2011-01-28 Issue:5 Volume:40 Page:711-727
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Labrecque Lauren I.,Milne George R.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11747-010-0245-y.pdf

Reference69 articles.

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.

2. Aaker, D. A., & Stayman, D. (1992). Implementing the concept of transformational advertising. Psychology & Marketing, 9(3), 237–253.

3. Aaker, J. L., Benet-Martinez, V., & Berrocal, J. (2001). Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology, 81(3), 492–508.

4. Abril, P. S., Olazábal, A. M., & Cava, A. (2009). Marketing and the law. Journal of the Academy of Marketing Science, 37(3), 375–377.

5. Azoulay, A., & Kapferer, J. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11(2), 143–155.

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