The time-varying effects of rhetorical signals in crowdfunding campaigns
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-023-00943-5.pdf
Reference112 articles.
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2. Ahlers, G. K. C., Cumming, D., Günther, C., & Schweizer, D. (2015). Signaling in equity crowdfunding. Entrepreneurship: Theory and Practice, 39(4), 955–980. https://doi.org/10.1111/etap.12157
3. Ahsan, M., Cornelis, E. F. I., & Baker, A. (2018). Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers? Journal of Research in Marketing and Entrepreneurship, 20(2), 252–272. https://doi.org/10.1108/JRME-12-2016-0053
4. Akdeniz, M. B., & Talay, M. B. (2013). Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry. Journal of the Academy of Marketing Science, 41(5), 601–624. https://doi.org/10.1007/s11747-013-0338-5
5. Albuquerque, P., & Bronnenberg, B. J. (2012). Measuring the impact of negative demand shocks on car dealer networks. Marketing Science, 31(1), 4–23. https://doi.org/10.1287/mksc.1110.0659
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