Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference71 articles.
1. AdAge. (2017). Biggest Campaign Fails of 2017. https://adage.com/article/cmo-strategy/7-biggest-campaign-fails-2017/311664
2. Agrawal, N., & Maheswaran, D. (2005). The effects of self-construal and commitment on persuasion. Journal of Consumer Research, 31(March), 841–849.
3. Asch, S. E. (1951). Effect of group pressure upon the modification and distortion of judgments. In H. S. Guetzkow (Ed.), Group leadership and men (pp. 177–179). Carnegie Press.
4. Baron, J., & Siepmann, M. (2000). Techniques for creating and using web questionnaires in research and teaching. In Michael H. Birnbaum (Ed.), Psychological Experiments on the Internet (pp. 235–265). Academic.
5. Brewer, M. B. (1979). In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. Psychological Bulletin, 86(March), 307.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献