On the significance of statistically insignificant results in consumer behavior experiments
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11747-017-0528-7/fulltext.html
Reference48 articles.
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4. Brownie, C., Boos, D. D., & Hughes-Oliver, J. (1990). Modifying the t and ANOVA F tests when treatment is expected to increase variability relative to controls. Biometrics, 46(1), 259–266.
5. Bryk, A. S., & Raudenbush, S. W. (1988). Heterogeneity of variance in experimental studies: a challenge to conventional interpretations. Psychological Bulletin, 104(3), 396–404.
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