An escalation of commitment perspective on allocation-of-effort decisions in professional selling
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11747-018-0591-8/fulltext.html
Reference89 articles.
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4. Arkes, H. R., & Hutzel, L. (2000). The role of probability of success estimates in the sunk cost effect. Journal of Behavioral Decision Making, 13(3), 295–306.
5. Armstong, J. S., Coviello, N., & Safranek, B. (1993). Escalation of commitment bias: Does it extend to marketing? Journal of the Academy of Marketing Science, 21(3), 247–253.
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