Author:
Xiang Diandian,Zhang Leinan,Tao Qiuyan,Wang Yonggui,Ma Shuang
Funder
The National Science Fund for Distinguished Young Scholar
Beijing Social Science Foundation
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference94 articles.
1. Aguirre-Rodriguez, A. (2013). The effect of consumer persuasion knowledge on scarcity appeal persuasiveness. Journal of Advertising, 42(4), 371–379.
2. Ahlers, G. K. C., Cumming, D., Gunther, C., & Schweizer, D. (2015). Signaling in equity crowdfunding. Entrepreneurship Theory and Practice, 39(4), 955–980.
3. Akpinar, E., & Berger, J. (2017). Valuable virality. Journal of Marketing Research, 54(2), 318–330.
4. Allison, T. H., Davis, B. C., Webb, J. W., & Short, J. C. (2017). Persuasion in crowdfunding: an elaboration likelihood model of crowdfunding performance. Journal of Business Venturing, 32(6), 707–725.
5. Almquist, E., Cleghorn, J., & Sherer, L. (2018). The B2B elements of value. Harvard Business Review, 96(3), 18.
Cited by
81 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献