GARG: Anonymous Recommendation of Point-of-Interest in Mobile Networks by Graph Convolution Network

Abstract

AbstractThe advances of mobile equipment and localization techniques put forward the accuracy of the location-based service (LBS) in mobile networks. One core issue for the industry to exploit the economic interest of the LBSs is to make appropriate point-of-interest (POI) recommendation based on users’ interests. Today, the LBS applications expect the recommender systems to recommend the accurate next POI in an anonymous manner, without inquiring users’ attributes or knowing the detailed features of the vast number of POIs. To cope with the challenge, we propose a novel attentive model to recommend appropriate new POIs for users, namely Geographical Attentive Recommendation via Graph (GARG), which takes full advantage of the collaborative, sequential and content-aware information. Unlike previous strategies that equally treat POIs in the sequence or manually define the relationships between POIs, GARG adaptively differentiates the relevance of POIs in the sequence to the prediction, and automatically identifies the POI-wise correlation. Extensive experiments on three real-world datasets demonstrate the effectiveness of GARG and reveal a significant improvement by GARG on the precision, recall and mAP metrics, compared to several state-of-the-art baseline methods.