Multiple categorizations of products: cognitive modeling of customers through social media data mining

Author:

Song Gil-Young,Cheon Youngjoon,Lee Kihwang,Lim Heuiseok,Chung Kyung-Yong,Rim Hae-Chang

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research,Computer Science Applications,Hardware and Architecture

Reference59 articles.

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2. Baker WE (2000) Networking smart: how to build relationships for personal and organizational success. iUniverse, Lincoln

3. Blau PM (1982) Structural sociology and network analysis. In: Marsden P, Li N (eds) Social structure and network analysis. Sage, Beverly HIlls, CA, pp 273–279

4. Brynjolfssohn E, Alstyne MV (2004) Global village or cyber-balkan? Modeling and measuring the integration of electronic communities. Manage Sci 51(6):851–868

5. Burt R, Carlton DS (1989) Another look at the boundaries of American markets. Am J Sociol 95(3):723–753

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