RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers

Author:

Stormi KatiORCID,Lindholm Anni,Laine Teemu,Korhonen Tuomas

Funder

Tekes

Publisher

Springer Science and Business Media LLC

Subject

Business and International Management

Reference53 articles.

1. Ala-Risku, T. (2009). Installed base information: Ensuring customer value and profitability after the sale. Helsinki University of Technology, Department of Industrial Engineering and Management doctoral dissertation series, 2009/6, 191 p.

2. Anderson, J. C., & Narus, J. A. (2003). Selectively pursuing more of your customer’s business. Sloan Management Review, 44(3), 42–49.

3. Araujo, L., & Spring, M. (2006). Services, products, and the institutional structure of production. Industrial Marketing Management, 35(7), 797–805.

4. Baines, T., Lightfoot, H., Benedettini, O., & Kay, J. (2009). The servitization of manufacturing: A review of literature and reflection on future challenges. Journal of Manufacturing Technology Management, 20(5), 547–567.

5. Cavalieri, S., Gaiardelli, P., & Ierace, S. (2007). Aligning strategic profiles with operational metrics in after-sales service. International Journal of Productivity and Performance Management, 56(5), 436–455.

Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Optimizing delivery time with an intelligent forecasting model: leveraging ai and machine learning for efficient logistics;Journal of Modern Science;2024-08-20

2. Multiple criteria decision support system for customer segmentation using a sorting outranking method;Expert Systems with Applications;2024-03

3. A New Approach to Market Segmentation Based on 2-Dimensional Tables;Proceedings of the 2024 10th International Conference on Computing and Data Engineering;2024-01-15

4. Recency-Frequency-Monetary Analysis and Recommendation System using Apriori Algorithm on E-Commerce Sales Data;2023 13th International Conference on Advanced Computer Information Technologies (ACIT);2023-09-21

5. A review on customer segmentation methods for personalized customer targeting in e-commerce use cases;Information Systems and e-Business Management;2023-06-09

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3