Abstract
Business analytics involves using various technologies to analyze data. Data mining focuses on the automated search for knowledge, patterns, or regularities in data. As a business analyst, it is essential to recognize the type of analytical technique appropriate for solving a specific problem. Exploratory Data Analysis (EDA) describes data using statistical and visualization techniques to highlight important aspects of that data for further analysis. This involves examining a data set from many angles, describing it, and summarizing it without making assumptions about its content. Exploratory data analysis is an essential step before diving into statistical modeling or machine learning to ensure that the data is really what it claims to be and that there are no apparent errors. This type of analysis should be part of data science projects in every organization. Visual analytics is sometimes confused with data visualization. Visual analysis is not simply a matter of graphically representing data. Modern, interactive visual analytics makes combining data from multiple sources easy and performs in-depth data analysis directly in the visualization. Additionally, artificial intelligence and machine learning algorithms can offer recommendations for exploration. Ultimately, visual analytics helps transform massive data sets into business insights that can positively impact an organization. Considering the previous comment about visual data analysis, it should be added that the system has extensive capabilities to create graphical dashboards containing reports and charts. It is essential that in the case of desktops, in addition to the visualizations included in the system itself, it is possible to embed reports from third-party tools.
Publisher
Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie