Word-of-mouth, servicescapes and the impact on brand effects
Author:
Publisher
Springer Science and Business Media LLC
Link
http://link.springer.com/content/pdf/10.1007/s43546-020-00016-7.pdf
Reference90 articles.
1. Ahuvia A, Bagozzi RP, Batra R (2014) Psychometric vs. C-OAR-SE measures of brand love: a reply to Rossiter. Mark Lett 25(2):235–243. https://doi.org/10.1007/s11002-013-9251-4
2. Albert N, Merunka D (2013) The role of brand love in consumer-brand relationships. J Consum Mark 30(3):258–266. https://doi.org/10.1108/07363761311328928
3. Albert N, Merunka D, Valette-Florence P (2008) When consumers love their brands: exploring the concept and its dimensions. J Bus Res 61(10):1062–1075. https://doi.org/10.1016/j.jbusres.2007.09.014
4. Arnould EJ, Price LL (1993) River magic: extraordinary experience and the extended service encounter. J Consum Res 20(1):24–45. https://doi.org/10.1086/209331
5. Athanasios K, Chrysochou P (2014) The effects of service brand dimension on brand loyalty. J Retail Consum Serv 21(2):139–147. https://doi.org/10.1016/j.jretconser.2013.07.009
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. You Reap What You Sow: Customer Courtesy and Employees’ Prosocial Service Behavior;Behavioral Sciences;2024-08-24
2. On the Economic Impacts of the Xinjiang Cotton Incident upon Indigenous Local Chinese Brands;Frontiers in Business, Economics and Management;2024-08-15
3. The effect of the physical and social servicescape elements on the customer satisfaction and the intention to recommend the service. Evidence from the nightclub sector during COVID-19 pandemic;Cogent Business & Management;2024-03-23
4. Enhancing sustainable passenger experience through duty-free shopping at King Fahd Airport: A multimodal perspective;Journal of Infrastructure, Policy and Development;2024-02-27
5. The role of a safe service environment in tourists' trust and behaviors–the case of terror threat;Journal of Hospitality and Tourism Management;2023-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3