Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Author:

Ahuvia Aaron,Bagozzi Richard P.,Batra Rajeev

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference30 articles.

1. Ahuvia, A. C. (1993). I love it! Towards a unifying theory of love across diverse love objects. PhD Dissertation. Northwestern University, Ann Arbor

2. Ahuvia, A. C. (2011). Relationships are complicated: on construct validity when consumer-brand relationships are systems. In: M. Fetsherin, M. Breazeale, S. Fournier, & T. C. Melewar (Eds.), Consumer–brand relationships: theory and practice. New York: Routledge.

3. Ahuvia, A. C. (2013). Beyond “beyond the extended self”: Russ Belk on identity. In J. Schouten (Ed.), (Vol. Consumer S). Thousand Oaks: Sage.

4. Ahuvia, A. C., Batra, R., & Bagozzi, R. P. (2009). Love, desire and identity: a conditional integration theory of the love of things. In D. J. MacInnis, C. W. Park, & J. R. Priester (Eds.), The handbook of brand relationships. (pp. 342–357). Armonk: M.E. Sharpe.

5. Aron, A., & Westbay, L. (1996). Dimensions of the prototype of love. Journal of Personality and Social Psychology, 70(3), 535–551. doi: 10.1037//0022-3514.70.3.535 .

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