Understanding the outcomes of consumer ethnocentrism and country of origin’s image on e-purchase behavior after Covid-19: an empirical investigation

Author:

Aqif TanzeelaORCID,Mumtaz Sana

Publisher

Springer Science and Business Media LLC

Reference60 articles.

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4. Bahaee M, Pisani MJ (2009) Are Iranian consumers poised to “buy American” in a hostile bilateral environment? Bus Horiz 52:223–232

5. Balabanis G, Diamantopoulos A (2016) Consumer xenocentrism as determinant of foreign product preference: a system justification perspective. J Int Mark 24(3):58–77

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