Author:
Ching Wai-Ki,Huang Ximin,Ng Michael K.,Siu Tak-Kuen
Reference35 articles.
1. Adke S, Deshmukh D (1988) Limit distribution of a high order Markov chain. J Roy Stat Soc Ser B 50:105–108
2. Altman E (1999) Constrained markov decision processes. Chapman and Hall/CRC, London
3. Berger P, Nasr N (1998) Customer lifetime value: marketing models and applications. J Interact Market 12:17–30
4. Berger P, Nasr N (2001) The allocation of promotion budget to maximize customer equity. Omega 29:49–61
5. Blattberg R, Deighton J (1996) Manage market by the customer equity. Harv Bus Rev 73:136–144