The Demand for Counterfeit Trade: Consumer Complicity

Author:

Chaudhry Peggy,Zimmerman Alan

Publisher

Springer New York

Reference23 articles.

1. BASCAP. (2009). Research report on consumer attitudes and perceptions on counterfeiting and piracy. (2009, November). A report prepared by the Business Action to Stop Counterfeiting and Piracy (BASCAP). Retrieved June 1, 2012, from http://www.iccwbo.org/uploadedFiles/BASCAP/Pages/BASCAP-Consumer%20Research%20Report_Final.pdf

2. Bruner, G., James, K., & Hensel, P. (2001). Marketing scales handbook: A compilation of multiitem measures (Vol. 3). Chicago: American Marketing Association.

3. Business Software Alliance. (2012). Shadow market: 2011 BSA global software piracy study. Retrieved May 18, 2012, from http://portal.bsa.org/globalpiracy2011/downloads/study_pdf/2011_BSA_Piracy_Study-Standard.pdf

4. Chaudhry, P. (2006). Changing levels of intellectual property rights protection for global firms: A synopsis of recent U.S. and EU trade enforcement strategies. Business Horizons, 49(6), 463–472.

5. Chaudhry, P., Chaudhry, S., Stumpf, S., & Sudler, H. (2011a). Piracy in Cyber Space: Consumer complicity, pirates and enterprise enforcement. Enterprise Information Systems, 5(2), 255–271.

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