Changing levels of intellectual property rights protection for global firms: A synopsis of recent U.S. and EU trade enforcement strategies

Author:

Chaudhry Peggy E.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference33 articles.

1. Why you should care about counterfeiting: Section 1. What do consumers really think about fakes?;ACG,2004

2. Philip Morris to back EU counterfeit fight: $1 billion to help thwart smugglers;Burgess;Washington Post,2004

3. Second annual BSA and IDC global software piracy study;Business Software Alliance,2004

4. Counterfeit pharmaceuticals and the public health;Buzzeo;Wall Street Journal,2005

5. Modeling anti-counterfeiting strategies in response to protecting intellectual property rights in a global environment;Chaudhry;Marketing Review,2005

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