1. Baird, P.R. and Schutz, H.G. (1976) The marketing concept applied to ‘selling’ good nutrition. Journal of Nutrition Education, 8(1), 13–37.
2. Journal of Consumer Research;RW Belk,1975
3. Bruhn, C.M. and Schutz, H.G. (1986) Consumer perceptions of dairy and related-use foods. Food Technology, 40(1), 79–85.
4. Gower, J.C. (1975) Generalised Procrustes analysis. Psychometrika, 40, 33–51.
5. Kamenetzky, J., Pilgrim, F.J., and Schutz, H.G. (1957) Relationship of consumption to preference under different field conditions. Quartermaster Food and Container Interim Report, December.