Social Media, Definition and History
Author:
Publisher
Springer New York
Link
http://link.springer.com/content/pdf/10.1007/978-1-4614-6170-8_95
Reference4 articles.
1. Kaplan AM (2012) If you love something, let it go mobile: mobile marketing and mobile social media 4×4. Bus Horiz 55(2): 129–139
2. Kaplan AM, Haenlein M (2009) The fairyland of second life: about virtual social worlds and how to use them. Bus Horiz 52(6): 563–572
3. Kaplan AM, Haenlein M (2010) Users of the world, unite! The challenges and opportunities of social media. Bus Horiz 53(1):59–68
4. Kaplan AM, Haenlein M (2011) The early bird catches the news: nine things you should know about micro-blogging. Bus Horiz 54(2): 105–113
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